"Fevicol" is the largest selling adhesive brand in India. For last 25 years, since
it was introduced, the packaging had not changed. We were briefed to refresh the brand & packaging, but to retain the popular logo in place. We redesigned the new
packaging to be the most user-friendly, as well as smart in looks. The logo & graphics were carefully redesigned, in such a way that they carry forward the brand equity of the past to the future.