The brand leader goes for cosmetic surgery
"Fevicol" is the largest selling adhesive brand in India. For last 25 years, since
it was introduced, the packaging had not changed. We were briefed to refresh the brand & packaging, but to retain the popular logo in place. We redesigned the new
packaging to be the most user-friendly, as well as smart in looks. The logo & graphics were carefully redesigned, in such a way that they carry forward the brand equity of the past to the future.
